Byline: Francis Mackan
As reprinted from In Burlington Magazine
The successful Burlington businesses and influential and creative people in our community featured in , A portrait of success, has me thinking beyond my normal topic of the business of numbers, and into the realm of how Burlington can succeed in a new economy.
I’ve been a part of the Burlington business community since 1998. Through my professional accounting practice, community involvement and new position as Chair of the Burlington Chamber of Commerce, I have had many opportunities to debate and discuss the health of Burlington’s business community and its future. The most recent recession has stirred this debate even further and has focused the discussion on Burlington’s future economy. Many folks are asking, ‘What does Burlington need to ensure future business success?’; ‘What will those future Burlington-based businesses look like?’ and ‘Can Burlington compete now in the so-called new economy?’
The new economy is a notion that moves away from a traditional industrial economy and recognizes and values the importance of knowledge-based work, as opposed to manual labor, as a means to success. The factors driving us away from the old economy are many and include the awareness of the environment, the impact of computers and the Internet, and the rapid globalization of the world’s economy. One of the outcomes of the new economy is the effect on where businesses locate. Companies that compete in the new economy count their people, ideas and technology as their most valuable capital and they can choose to locate virtually anywhere in the world. The importance of place-of-business is diminished, as there is less need for traditional bricks and mortar. However, new economy businesses must be connected to the people and knowledge they need, either through similar businesses or through institutions like universities or innovation centers.
I believe there are four critical traits of a successful city in the new economy:
1) Economic success: the collective ability of a community to create net new wealth for its residents over a sustained period of time.
2) Attractive qualities: Successful cities are places where people want to live. A city will be especially successful and experience brain gain if it attracts more young, well-educated individuals than it loses.
3) Strong leadership: Successful communities are able to create and sustain an atmosphere of civic collaboration that balances the ability to get things done with public desire for openness and inclusiveness. We expect our civic leaders to move the community forward, but we also want to have a say in the process.
4) Pride: Do the residents have pride in their city? This factor is nearly impossible to quantify, but I think we all know it when we see it and relish it when we have it.
What does this mean for Burlington? There are many new economy businesses in Burlington. David Roscoe’s ADFLOW Networks and Gennum spin-off Sound Design are just two examples. Why did they choose to call Burlington home? I believe they recognize that Burlington has most of the key ingredients to compete in the new economy – an educated population, access to major highways, airports and marine ports and an established base of successful new economy businesses covering finance, research, bio-technology and advanced manufacturing. We are also a knowledge center with access to brain centers like McMaster University and Innovation Park. If that isn’t enough, we’re rounded out with arts and entertainment offerings along with cultural and tourism opportunities. Once we secure a 21st century upgrade to our community hospital and further develop some of our cultural and arts offerings, we will have all of the key ingredients that new economy businesses are looking for.
Seeing the steady decline of heavy manufacturing, I strongly believe now is the time to shift our thinking away from heavy manufacturing and related industries and towards attracting companies that compete in new economy industries like research and development, advanced manufacturing, green technology, information technology and internet businesses.
Thankfully, our local organizations, like Team Burlington, are keenly aware of the challenges we face and opportunities we have and are striving to ensure that Burlington remains a successful new economy city. Ultimately though, I believe it is the creativity of our business leaders, policy makers and the people who run our City that will determine our future success.